I recently upgraded my LinkedIn account from free to the first rung of paying for the privilege. Apart from a new snazzy gold logo, I got …Read More
Consumer behaviour describes the mindset, decisions and actions taken by customers particularly in their relationships with brands
Todays generation of customers are radically changed. They are empowered through search technology and social networks. They are time poor and expectant that brands make it easy to do business with and get things right. In the event of failure, apologies are made and things are fixed fast without further customer effort. This is a generation that is not afraid to voice their opinion and are fast learning how to leverage any pesonal influence towards their own agendas