MHW In A Nutshell
Communication has always been the core of my work life. I’ve been an experiential trainer, facilitator, business coach and mentor, CEO, consultant, business transformation programme designer, keynote speaker and blogger.
Added together, these roles took me on a journey from Learning & Development, through Marketing & Strategy to Technology & Workflow.
As a result I tend to see issues and solutions through combined lenses. This gives me a useful perspective on the customer market and is one I think is valued by those I have worked with. In this respect, the testimonial I remain most proud of came from an online vote of the most influential person in UK call centre industry. The results are here.
By the way, most of my family are in education. It’s in my blood. So if you need to pigeon-hole me….
I like to invent. In other words distil whatever next generation means in the market I’m working in and transform that through interaction. My abiding interest though has been the topic of customer engagement – the hardest of all business disciplines because it demands the most human response.
And guess what? Most organisations still fall way short. So, as with many others, I’m still on mission. Always looking for new ways to tell an old story that will resonate and cause change.
Me & Brainfood
I use the Brainfood brand to deliver strategy and execution services for the customer service and social business markets. In truth, this has increasingly flipped over into the broader market of ‘customer engagement’ as social media and social business models impact traditional ways of working. I’ve summarised my most recent consulting assignments below.
As a communicator, I see this blog as one of my contributions. I also syndicate to reach a larger audience to sites such as Social Media Today and Customer Think.
I also deliver conference speeches and this year has been a busy one so far. Part of my paid for work involves me presenting one day sessions on next generation topics such Mobile Customer Service, Social Customer Service, Customer Listening etc.
Please get in contact if you are interesting in using me for these types of facilitated workshops.
As important as this online resource is to me, working with people face to face will always be how I choose to spend half my time. It keeps me in touch. And what I end up doing with clients is too much fun to give up anyway!
Brainfood Consulting Assignments
To give you an idea of my recent experience, I maintain a log of what I’ve done over the last two years as a ‘first glance’ credentials for anyone checking that I have the right experience to do something they have in mind.
My full resume is available at LinkedIn. Please contact me if you need more detail about any of the assignments.
| Software | Differentiation of Customer Service Scripting Solution |
| Pharmaceutical | Capture and Transfer of Operational Best Practice |
| Energy | Voice Of The Customer Programme Design & Mentoring |
| Retailer | View Of Next Generation Customer Services & Critique Of Existing Plans |
| Insurance | New Corporate Strategy Planning Process |
| Concierge Service | Selecting Next Generation Communication Platform |
| Triple Play | Next Generation E-Service & Three Year Strategy For Peer To Peer Community Support |
| Wine | Co-Creation & Joint Facilitation Of 1st Global Customer Service Conference |
| Insurance | One Of Three Industry Expert Contributions To Executive Summit On Multi-Channel Strategy |
| Financial Services | Scenario Planning Prior To Major Technical Upgrades To Core Customer Service Platform |
| Customer Analytics | Go To Market Plan, Marketing & Messaging Strategy |
| High Fashion | Ongoing Leadership Update On Social, Mobile & Next Generation Customer Service |
| Specialist BPO | Three Year Differentiation Strategy Based On Next Generation Customer Service Trends |
| Heating | Three Year Customer Service Strategy |
| Insurance | Social Media Strategy Advisor |
| E-Learning | Research Into Next Generation Learning inc Social & Mobile Learning, Gaming & Simulation |
| Cloud Interaction Services | Leading discussions at customer dinners. Presenting ‘next gen’ at webinars. Contributing to strategic positioning in fund raising pitch |
Finally, here is a sample of Brainfood Extra posts. Please dip in and explore. Let me know what you think.
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