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omni-channel

omni-channel behaviour

Be Ready. It’s Here, Now and Totally Different

December 7, 2020 by Martin Hill-Wilson

Here's my take on the series of high profile acquisitions currently impacting the customer service/engagement space. Cisco intends …Read More

Why Customer Emotion Management Matters

January 14, 2019 by Martin Hill-Wilson

The century remains young and its major themes are still emerging. For me, one certainty is the interchangable world of virtual and physical …Read More

Messaging As Part Of Mobile Omni-Channel

June 14, 2018 by Martin Hill-Wilson

Why You Need A Mobile Customer Service Strategy I currently begin my mobile customer service masterclass with a headline taken from the 2017 …Read More

We Are In Denial About Omnichannel Engagement Being A Done Deal

November 16, 2017 by Martin Hill-Wilson

One of the masterclasses I run is on omnichannel engagement. In other words, the mix of voice, text and occasional video communications, …Read More

A National Customer Service Week Ragtime

October 3, 2017 by Martin Hill-Wilson

Source: scoop.co.nz I must admit I don’t do National Customer Service Week. It’s always finished before I’ve noticed that it’s here once …Read More

What’s Your Context? Digital or Omni-channel

September 12, 2017 by Martin Hill-Wilson

I'm half way through facilitating the redesign of key customer journeys across a particular b2b lifecycle. As you might imagine new …Read More

Intelligent Assistance

Self Service Still Less Than 50%? Then You Are In Trouble

August 9, 2016 by Martin Hill-Wilson

The next big thing has arrived in the form of conversational commerce. Think Alexa, Amelia or Edward. Even Tacobot if you need a snack …Read More

The Mojo In Great Omni-Channel Customer Service

June 13, 2015 by Martin Hill-Wilson

This is the third and final post on multichannel customer service. It is part of a programme I'm running with Capita in their role as …Read More

How Many Channels Make An Omni-Channel Omelette?

June 12, 2015 by Martin Hill-Wilson

This is the second in a series of three posts exploring the issues around becoming a multi-channel service organisation. Of course you might …Read More

Where We Are Really At In Omni-Channel

June 8, 2015 by Martin Hill-Wilson

My good friend Esteban Kolsky recently said that less than 1% of US contact centres are truly omni-channel. As an ex Gartner legend, Esteban …Read More

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