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customer insight

Why You Should Collect Your Customers’ Digital Profiles

May 27, 2015 by Martin Hill-Wilson

OK, this post has an interesting origin. I was doing a webinar (Go Digital! Engagement Strategies for Contact Centres) with Emma Samuel …Read More

What Getting Closer To Your Customer Really Means

What Getting Closer To Your Customer Really Means

July 9, 2014 by Martin Hill-Wilson

I just wrote and delivered a webinar for Rant and Rave. Cool people with a great feedback platform. I also got the chance to listen to how …Read More

Interaction Analytics

Interaction Analytics: Why CXOs Should Give A Damn

September 10, 2013 by Martin Hill-Wilson

Is the topic of Interaction Analytics of genuine interest to executives? Think of your own CXOs for a second. Although they may have …Read More

Interaction Analytics

Interaction Analytics: The Core Benefits

August 21, 2013 by Martin Hill-Wilson

Interaction Analytics is becoming well known in Customer Service circles. Particularly in its single channel version many already …Read More

Why Customer Insight Matters To Every Customer Service Leader

August 27, 2012 by Martin Hill-Wilson

Call centres, or contact centres if you prefer, have been forced onto the back foot during most of their relatively short history. They …Read More

One Agenda Milestone

Social Business: The “One Agenda” Milestone

June 3, 2012 by Martin Hill-Wilson

Social Business is a big idea. It is one of the things that tell us we've really left the 20th century behind. It is also proving …Read More

voice of the customer

Six Insights For Your Voice Of The Customer Programme

August 8, 2010 by Martin Hill-Wilson

I recently upgraded my LinkedIn account from free to the first rung of paying for the privilege. Apart from a new snazzy gold logo, I got …Read More

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