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customer experience management

Emotive CX for Customer Interaction

September 26, 2020 by Martin Hill-Wilson

Something I wrote for Enghouse Interactive If customer experience management is about anything, it could be described as a determined …Read More

Customer Experience Management – COVID Demands It’s Time To Change The Narrative

July 1, 2020 by Martin Hill-Wilson

This article is intended as a provocation around how the CX community likes to see its value and the associated narrative often told to …Read More

The Importance of Co-ordinated CRM and Contact Centre Strategies

September 12, 2017 by Martin Hill-Wilson

Due to different owners and competing agendas,  the relationship between CRM and customer service is unfortunately not always as close as it …Read More

Digital and Human Customer Support

How To Balance Digital and Human Customer Support

September 22, 2016 by Martin Hill-Wilson

The more we adopt self managed, digital channels which optimise our expectations for 'always there', real time delivery, we are also …Read More

Why Trust Is Phase One In Contact Centre Transformations

January 25, 2016 by Martin Hill-Wilson

I’ve been doing the rounds assessing the outputs of the latest two cohorts to participate in the P&Q Challenge. Zooming through the tube …Read More

Enough Of The Ideas, Where’s The Execution?

October 6, 2015 by Martin Hill-Wilson

I’ve just had the pleasure of chairing a customer engagement conference. There were some great speakers. My favourites were Joana Van Den …Read More

How Many Channels Make An Omni-Channel Omelette?

June 12, 2015 by Martin Hill-Wilson

This is the second in a series of three posts exploring the issues around becoming a multi-channel service organisation. Of course you might …Read More

Silo Delivered Customer Experiences

How To Move On From Silo Delivered Customer Experiences

November 6, 2014 by Martin Hill-Wilson

I'm reading a great book on service design. It's something I'm delighted to have stumbled across. Serendipity is a wonderful thing. The …Read More

What Getting Closer To Your Customer Really Means

What Getting Closer To Your Customer Really Means

July 9, 2014 by Martin Hill-Wilson

I just wrote and delivered a webinar for Rant and Rave. Cool people with a great feedback platform. I also got the chance to listen to how …Read More

multi-channel-experiences

Multi-Channel Experiences: Why Contact Centres Are Failing

June 10, 2014 by Martin Hill-Wilson

There is currently much focus on multi-channel experience. Technologists frame the challenge as a move from multi-channel to cross channel. …Read More

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