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Thought Leadership

Customers Use Social Media Strategically

Will Customers Use Social Media Strategically?

January 27, 2011 by Martin Hill-Wilson

We all know about social media as a new channel for customer service. It's been a well explored theme during 2010. What interests me is …Read More

Painting A Customer Service Strategy

Painting A Customer Service Strategy: session 5

December 15, 2010 by Martin Hill-Wilson

What are the management implications of trying to live by a customer service strategy? Previous sessions (one, two, three and four) have …Read More

goodbye

For The Sake Of A Clean Car

December 3, 2010 by Martin Hill-Wilson

Since I don't currently belong to the 1% of über wealthy, money right now is tight and so expenses like car servicing are unwelcome. I …Read More

pirate-social-media

Social Media & Debt Management

November 27, 2010 by Martin Hill-Wilson

Debt Management is on the cusp of being reinvented by Social Media. That was the conclusion I walked out with having presented to a …Read More

Painting A Customer Service Strategy

Painting A Customer Service Strategy: session 4

October 28, 2010 by Martin Hill-Wilson

This fourth session in the series on Customer Service Strategy looks at real world deliverables. By this I mean what you actually deliver …Read More

Painting A Customer Service Strategy

Painting A Customer Service Strategy: session 3

October 25, 2010 by Martin Hill-Wilson

Thus far we have considered strategy from the customer point of view. Now it is time to incorporate the needs of two other important …Read More

Social Media Is The New Customer Service?

October 15, 2010 by Martin Hill-Wilson

"Social Media Is The New Customer Service" has become the must have mantra doing the rounds in blogs, forums and Twitter feeds. It's snappy, …Read More

social graph

Is Social Media About To Prove Itself A Great Consumer Con?

October 9, 2010 by Martin Hill-Wilson

This post raises the question whether the ideals behind Social Media are about to be compromised as mining the Social Graph to drive Social …Read More

voice-self-service

What’s Next For IVR & Voice Self Service?

October 5, 2010 by Martin Hill-Wilson

It's no secret that IVR (interactive voice response) has never enjoyed great consumer support because design and deployment commonly fall …Read More

Painting A Customer Service Strategy

Painting A Customer Service Strategy: session 2

September 28, 2010 by Martin Hill-Wilson

This is part two in a series of posts on Customer Service Strategy. Part one was a personal  orientation on "why bother"?  This session …Read More

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