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Thought Leadership

The Technology Now Needed For Customer Service

September 23, 2020 by Martin Hill-Wilson

I was challenged by Leigh Hopwood, the CCMA's new CEO to provide a 90 second summary of technology needs in today's service world. This …Read More

Diversity, Inclusion and Customer Personas

August 15, 2020 by Martin Hill-Wilson

One of the many transformative themes reshaping our world is diversity, inclusion and equality. Personally, I am becoming more self-aware …Read More

From The Calamity of COVID to The Start Of A New Model for Customer Service

August 4, 2020 by Martin Hill-Wilson

The Story So Far COVID sent everyone scuttling back home as fast as an incoming Tsunami causes mass evacuation. Organisations, customers …Read More

emotive cx for customr interaction

A 40 minute video introduction to Emotive CX for Customer Interaction

July 24, 2020 by Martin Hill-Wilson

One of pioneers in Emotive CX is Seth Grimes. He has been running conferences for the last decade on the topic. Seth ran a London version …Read More

COVID Needs Both Short & Medium Term Customer Service Strategies

July 23, 2020 by Martin Hill-Wilson

Speed Of Change During my time working with the Coveo team over the last few months, listening to customer stories during online pizza …Read More

Where’s The Silver Lining in This Recession?

July 9, 2020 by Martin Hill-Wilson

Awareness of the economic damage from the global pandemic continues to grow. National debt is ballooning as governments attempt to prop up …Read More

Customer Experience Management – COVID Demands It’s Time To Change The Narrative

July 1, 2020 by Martin Hill-Wilson

This article is intended as a provocation around how the CX community likes to see its value and the associated narrative often told to …Read More

Using the Lens of Human Emotion To Improve CX

June 2, 2020 by Martin Hill-Wilson

According to Lisa Feldman Barrett and other leading neuroscientists, emotion is a constant. It is part of our brain’s core function - to …Read More

Communicating In Anxious Times

March 25, 2020 by Martin Hill-Wilson

I'm inspired by all who are keeping things going. Health workers, emergency services, customer services, volunteers, parents doubling up as …Read More

Early EX Lessons from Emotive CX

February 17, 2020 by Martin Hill-Wilson

The core principle that drives Emotive CX is that customer needs and expectations span both the functional and emotive. As a result, …Read More

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