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Thought Leadership

We Are In Denial About Omnichannel Engagement Being A Done Deal

November 16, 2017 by Martin Hill-Wilson

One of the masterclasses I run is on omnichannel engagement. In other words, the mix of voice, text and occasional video communications, …Read More

Scene Setting On Chatbots For Self Service

November 12, 2017 by Martin Hill-Wilson

Much has already been written about chatbots, AI, machine learning and the impact all this is going to have on organisational life, jobs and …Read More

optimising your service mix

Exploring Intelligent Assistance for Transforming Self Service Adoption

October 11, 2017 by Martin Hill-Wilson

Last week of September saw a series of discussions held in a recently refurbished County Hall overlooking the Thames. CX Company hosted a …Read More

A National Customer Service Week Ragtime

October 3, 2017 by Martin Hill-Wilson

Source: scoop.co.nz I must admit I don’t do National Customer Service Week. It’s always finished before I’ve noticed that it’s here once …Read More

What’s Your Context? Digital or Omni-channel

September 12, 2017 by Martin Hill-Wilson

I'm half way through facilitating the redesign of key customer journeys across a particular b2b lifecycle. As you might imagine new …Read More

The Importance of Co-ordinated CRM and Contact Centre Strategies

September 12, 2017 by Martin Hill-Wilson

Due to different owners and competing agendas,  the relationship between CRM and customer service is unfortunately not always as close as it …Read More

Trust Me! I’m A Brand

May 2, 2017 by Martin Hill-Wilson

The 2017 Edelman Trust Barometer reports a downturn. So say 33,000 people from 28 countries. It makes dramatic reading. Even the executive …Read More

Dan & Martin

Intelligent Assistants & Bots – The Dan Miller Interview

March 20, 2017 by Martin Hill-Wilson

If you are in the process of investing in some form of intelligent assistance for sales, marketing or service reasons, then this is worth …Read More

General Data Protection Regulation

GDPR – Could Be The Best Kick Up The Backside

March 13, 2017 by Martin Hill-Wilson

The General Data Protection Regulation (GDPR) hits home 25th May 2018. Lawyers and consultancies are having a field day. Many of their …Read More

Proactive Service

2017 Priorities: Upgrading Your Proactive Service Strategy

December 19, 2016 by Martin Hill-Wilson

A proactive service strategy is based on anticipating your customers’ needs. It’s about getting there before customers consciously recognise …Read More

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