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Thought Leadership

P&Q: Proving Employee & Customer Engagement Can Be Improved

June 4, 2015 by Martin Hill-Wilson

Each time the P&Q Challenge completes, I summarise what's been learnt before the next round kicks off. This time I want to focus on one …Read More

Why You Should Collect Your Customers’ Digital Profiles

May 27, 2015 by Martin Hill-Wilson

OK, this post has an interesting origin. I was doing a webinar (Go Digital! Engagement Strategies for Contact Centres) with Emma Samuel …Read More

Customer experience is hard enough without self deception

Customer Experience Is Hard Enough Without Self Deception

May 3, 2015 by Martin Hill-Wilson

Call me slow off the mark but I've never jumped into the customer experience pond. For some reason I've not been tempted to dive bomb it and …Read More

Voice Of This Customer

Voice Of This Customer

April 28, 2015 by Martin Hill-Wilson

I am not a score I am not a segment I am not a blip on that chart on your wall. I am who I am. Can you hear that through the …Read More

Providing Live Service For Smart Products

March 21, 2015 by Martin Hill-Wilson

The world of customer service is ever changing. The capability to deliver omni-channel, personalised customer engagement is now common. It …Read More

social customer service

2015: Tapping Into Big Changes Taking Place In Social Customer Service

January 12, 2015 by Martin Hill-Wilson

Now we are entering 2015, I thought it would be interesting to review how social customer service has evolved during the last twelve months. …Read More

Silo Delivered Customer Experiences

How To Move On From Silo Delivered Customer Experiences

November 6, 2014 by Martin Hill-Wilson

I'm reading a great book on service design. It's something I'm delighted to have stumbled across. Serendipity is a wonderful thing. The …Read More

Social Customer Service: Talk Is Cheap, Action’s Much Tougher!

October 24, 2014 by Martin Hill-Wilson

The growth in social customer service appears to have stalled. Now the early adopters are out and about, the expected next tranches are …Read More

American social customer service

Why America Needs to Get Serious about Social Customer Care

August 5, 2014 by Martin Hill-Wilson

In the process of getting the word out that I'm bringing my Master Class to the U.S., I've been mugging up (more than usual) on the state of …Read More

Social Customer Service: Becoming Fanatical About Service Failures

Social Customer Service: Becoming Fanatical About Service Failures

August 1, 2014 by Martin Hill-Wilson

Like 'chalk and cheese' and 'hand in glove', social customer service and continuous improvement go together. In fact it is downright …Read More

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Related Content

  • Adapting Voice Of The Customer For Social
  • Aligning With Other Customer Strategies
  • Analysing The Right Channel Mix
  • Charting A Course To Having The Best SLAs
  • Dealing With Traffic Bursts & Social Crises
  • Developing The Right Mix Of Metrics
  • Gathering & Using Social Customer Data
  • Integrating Social And Existing Infrastructures
  • Investing In The Right Leadership Style
  • Maintaining Operational Alignment
  • Mapping Social Customer Journeys
  • Mastering Social Media Monitoring
  • Recruiting, Training and Managing Social Teams
  • Using Knowledge Effectively

Thought Leadership

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Customer Experience

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