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Customer Service Strategies help service organisations evolve by operationalising key initiatives on their roadmap to optimal effectiveness and service differentiation

Far too few organisations invest their creative energies defining their service vision and the key intiatives to take them there. There are many factors to typically consider such as multi-channel, multi-modal service delivery, the use of live service in relation to self service, social and mobile customer behaviour, service culture, front liine empowerment, the use of analytics and the role of the service centre in the wider Voice Of The Customer. These are some of the building blocks in a next generation customer service strategy

social customer service ecosystem

Mapping Your Social Customer Service Ecosystem

November 7, 2013 by Martin Hill-Wilson

There are two key differences between mainstream and social customer service. First is the switch from private to public …Read More

Interaction Analytics

Interaction Analytics: Why CXOs Should Give A Damn

September 10, 2013 by Martin Hill-Wilson

Is the topic of Interaction Analytics of genuine interest to executives? Think of your own CXOs for a second. Although they may have …Read More

Interaction Analytics

Interaction Analytics: The Core Benefits

August 21, 2013 by Martin Hill-Wilson

Interaction Analytics is becoming well known in Customer Service circles. Particularly in its single channel version many already …Read More

Interaction Analytics

How to Use Speech Analytics: Top Tips For Call Centre Adoption

August 12, 2013 by Martin Hill-Wilson

Interaction Analytics is a game changer for customer service leaders. Why? Because a lack of credible insight into which issues currently …Read More

State Of Social Customer Service

A Personal View On The State Of Social Customer Service

July 21, 2013 by Martin Hill-Wilson

The mere fact that June and July have been themed ‘social customer service’ month in two major industry sites mycustomer.com and ICMI call …Read More

Claridge's

Claridge’s: A Great Place To Discuss Personalised Customer Service

July 17, 2012 by Martin Hill-Wilson

Having enjoyed a previous customer event chez Gordon Ramsey, I knew to expect a belt busting dinner. I was not disappointed! The homemade …Read More

selling-service

Ever Thought About ‘Selling’ Customer Service?

January 23, 2012 by Martin Hill-Wilson

Here's what the Customer Service industry is missing: a service catalogue. A what? It's like a product catalogue, only for customer …Read More

Painting A Customer Service Strategy

Painting A Customer Service Strategy: session 6

February 18, 2011 by Martin Hill-Wilson

This session explores continuity and capability. The first is about staying on track with your customer service strategy even when those …Read More

Painting A Customer Service Strategy

Painting A Customer Service Strategy: session 5

December 15, 2010 by Martin Hill-Wilson

What are the management implications of trying to live by a customer service strategy? Previous sessions (one, two, three and four) have …Read More

Painting A Customer Service Strategy

Painting A Customer Service Strategy: session 4

October 28, 2010 by Martin Hill-Wilson

This fourth session in the series on Customer Service Strategy looks at real world deliverables. By this I mean what you actually deliver …Read More

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